The essence of making money on the Internet myth or reality


But an important question remains: How should companies organize to compete in this new business environment?

There are all kinds of promises on how you can achieve online success, almost overnight. Guess what?

the essence of making money on the Internet myth or reality

Most of what you read is nonsense. Yet, there are options trading is real stories. Darren Rowse has become a hugely successful blogger.

the essence of making money on the Internet myth or reality

However, these examples β€” which many people aspire to β€” are the icing on a very big cake. In her forthcoming book, Not Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, she reveals the results of her research showing that earning money from online activities like blogging and social media is only achievable by a tiny number. People might appear to be doing well online, but they are keeping up the facade in order to pursue their dream, which continues to be constantly far away into the distance.

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The huge majority of websites, blogs, social media accounts and so on are a COST to the business, not a source of profit. Almost a decade ago, a study by ReadWrite revealed the answer.

However, it was the consultancy that the bloggers could do which leads to the real income. Go back to those YouTubers and bloggers that have the essence of making money on the Internet myth or reality it. Look where their income comes from.

the essence of making money on the Internet myth or reality

Yes, they make money from online advertising. True they earn cash from selling products through affiliate links.

the essence of making money on the Internet myth or reality

It is consultancy, media work, speaking, and so on. The top bloggers, YouTubers and social media personalities see what they do online merely as a vehicle for their business β€” just a channel to market.

The dreamers think differently.

Happiness narratives are making us miserable, says Paul Dolan.

They aspire to be like their online heroes but fail to spot that they actually run businesses and use their blogging or social media activities to generate income in other ways. We need to stop thinking of the Internet as a way of making money.

Rather, we should think of the web as a way of generating interest in what we do in our business and then make money as a result of that.

the essence of making money on the Internet myth or reality

In other words, your website or blogging or YouTubing is just a lead generator.